abby leigh curtis
about
Abby is a writer, editor, and content strategist. She believes that quality written content and top-notch SEO are the pillars of every website.Abby has over 6 years of combined experience in digital marketing in a variety of spaces, including higher education marketing, animal welfare, health and wellness, and law.Abby is most passionate about human rights, animal rights, and protecting the environment. Through her writing, she hopes to make a positive impact — and inspire others to do the same.
services
content strategy
- Topic ideation
- Content calendars
- Content briefswritten content
- Blogs and articles
- Web content
- White papers
- Landing pages
- Ad copy
- Marketing emailsSEO
- Content audits
- Technical audits
- Backlink audits
- Internal linking audits
- Content optimization
- Google Business Profile optimizationCRO & UX
- CRO analyses
- Mockups and wireframesediting
- Proofreading, copyediting, line editing, and developmental editing
portfolio
blogs — Marketing + SEO
- The Value of Performing Annual SEO Content Audits
- Data-Driven Content Ideation
- How Social Media and SEO Work Together
- How to Develop an Effective Content Distribution Strategy
- 3 Reasons Your Organic Conversion Rate is Dropping
- Declining Search Visibility: 7 Causes of Ranking & Traffic Drops
- How Duplicate Content Affects SEO in Higher Education
- The Impact of COVID-19 on the Class of 2021
- Recruiting Social Media Influencers to Distribute COVID-19 Information
- COVID-19 and Student Search Behavior
- COVID-19 and Student Outreach
- All About Kaplan Test Prep's Boost Year Program
blogs — EXPLO
- Mars Rover Course Uses Storytelling to Engage CPS Students
- EXPLO 360º or Focus? How to Choose Your EXPLO Program
- The Show Must Go On: Running Our Summer Program During COVID-19
- Juneteenth: Ways to Celebrate
- Where Learning Mirrors Life: Teaching and Learning at EXPLO
blogs — freelance clients
- Executive Order (EO) 14110: Safe, Secure & Trustworthy AI
- Accounting 101 for Schools
- The Step-By-Step Guide to Using a Chart of Accounts for Your School
- What is a Sales Demo?
- Summer Safety for Dogs
- Preventing Dog Separation Anxiety After COVID-19
- Returning to Intuitive Eating
- The Counterfeit Beauty Problem
- Coping With Thinning Hair
- Veterinary CT Scans Now Available at Live Oak Animal Hospital
- The Benefits of Veterinary Laser Therapy for Your Pet
- How to Manage Fighting and Aggression Between Cats
- Signs of Trust Issues
blogs — CollegeXpress
- Video: CollegeXpress Talks to YelloPain About Voting
- The Importance of Career Prep
- How to Get Involved in Activism as a Student
- Changing College Plans Amid COVID-19
- COVID-19: How to Cope With Anxiety
- Why is Social Distancing Important for Teens?
- COVID-19: How to Stay Productive
- What You Should Know About Super Tuesday
- 5 Unsung Black Figures
- 5 Inspiring Black Female Figures
- Spotlight on Historically Black Colleges and Universities
- College Search Spreadsheet Template
web content, landing pages, etc.
- EXPLO Summer Programs
- EXPLO Junior Program
- EXPLO Senior Program
- EXPLO Pre-College + Career Program
- Landing Page: EXPLO Summer Programs
- Landing Page: Public University in Boston — "The world in your hands"
- Why CollegeXpress?
case studies and proven successes
- Case Study » College of Law
- Case Study » Small Hair Salon
- Keyword Rank Report » Small Christian University
design
public relations
- Q&A With Natasha Padilla-Goddard
- Zoom Interview: CX Talks to YelloPain, The Mind Behind "My Vote Don't Count"
- Television Interview with Joy Lim Nakrin - NBC 10 Boston & NECN
contact
